Programme Day 1

Registration & Expo Open

Please go to LEVEL 3 at the Star City Casino & Hotel

• Ballroom Foyer to register
• Harbour Ballroom 1 for the Conference
• Harbour Ballroom 2 for the Exhibition

Arrival Tea & Coffee

Welcome from Conference Chair

Legal Update: A Review of the Gaming Legislation in Australia

Legal expert, Jamie Nettleton, discusses the changing legal climate in Australia and what this means for both affiliates and operators. This session will present and discuss opportunities - what you should do, know and avoid...

Site Optimization & Conversion Strategies

Discover how to optimize your website as expert, Jason West takes you through examples and step-by-step processes to help you maximize your website performance.

This session will cover everything from traffic generation to web design and will explore how these factors drive conversion - a complete 101 on site optimization!

An Insight into the Australian iGaming Market

A panel of Australia's top operators and affiliates give an insight into the Australian igaming market. Find out what's happening in this fast-paced and growing market as they discuss the A-Z of what's happening in this interestingly dynamic market:
• An introduction to the Australian igaming market – market size, value, characteristics
• How significant cultural differences can affect acquisition numbers and in turn revenue
• Practical steps and advice
• Future developments and things to consider

• Neil Evans, Centrebet
• Hugh Taggart, Betfair
• Raymond Smit, IASbet.com

Keynote Presentation

The State of the Industry: Sports Affiliate Marketing in Australia

The sports affiliate marketing industry has blossomed in Australia with "free bets" luring huge numbers of sports bettors online yet with UK  bookmakers (PaddyPower, Betfair and 888Sports) launching in Australia, the encumbent corporate bookmakers face challenges ahead. Whilst global affiliate trends such as transperancy, compliance shape product innovation and real time data drive affiiliate marketing operators decisions, the industry is undergoing rapid change. Learn more from one of Australia's most successful and experienced affiliates, Marc Phillips.

Maximizing the Potential of Email Acquisition & Retention Campaigns

Understand what makes a successful acquisition and retention marketing campaign and see how to leverage your data to increase the returns from your email marketing. Find out why delivery, tracking conversions/deposits, and campaign automation are such key issues to the industry. Using case studies and examples you will learn how to grow subscribers and conversions and take a look into new opportunities such as video, web analytics and real time content providers.

SEO Masterclass: Improve Your Website's Visibility

Want to know what really makes Google tick? Our top SEO experts will share how to plan and  deliver a successful search engine optimisation campaign, answer your questions and debate the latest techniques and strategies.

• Monte Huebsch, AussieWeb Conversions
• John Bolakis, SearchIQ
• Lucio Ribeiro, The Online Circle Interactive

Pay-Per-Click Advertising: How to maximise your budget

Learn how to control your online PPC marketing by defining the tasks with your PPC provider. Target your geomarkets and manipulate them to ensure they perform to the requirements set down by you, not the search engines. Build a long term, viable and profitable PPC campaign based on the essentials of advanced PPC. Make your budget go further and achieve more!

Sponsored Networking Party

Come and join us at Sydney's premier cocktail lounge, The Loft to continue doing business! Network with new contacts and mingle amongst existing clients whilst enjoying some complimentary beverages courtesy of iGaming Business. Your chance to let your hair down and admire the stunning view!

The Northern Terrace @ The Loft, 3 Lime Street, King Street Wharf.

Please click here for directions