Speakers Day 1 - 24th March

KEYNOTE SPEAKER: Marc Phillips, Sportbets.com.au
Marc operates various global and local Australian sports betting websites including Sportbets.com.au and Bets.com.au - two leading sports affiliate betting websites which generate over 500,000 visitors per year. Marc was a founding shareholder of  Commission Monster, Australia's first affiliate network. Marc is currently the CEO of SearchForecast.com - a global online marketing firm with clients including St.George Bank, BBC, AOL, Golden Casket, Harrah's Casino, 888 Holdings, Sportingbet PLC and EuroPartners. Marc holds a Bachelor of Commerce from University of Melbourne, has authored 5 books and is an advisor to various Silicon Valley start ups.

Marc will be presenting on Day 1 - Wednesday 24th March
12:30-13:00   The State of the Industry: Sports Affiliate Marketing in Australia
 


Jamie Nettleton, Partner, Addisons Lawyers
Jamie Nettleton advises on all legal issues relating to gambling industry in Australia and internationally. He is a member of the International Masters of Gaming Law and has presented extensively on gambling law topics in Australia and internationally. He is the ex-chair of the Sports and Gaming committee of the International Barr Association. He is listed as a Global leader in Gaming in the Chambers directory.
 
His specific expertise lies in connection with the regulation of Internet gambling. He has advised all categories of operators on Australian laws in this area since 1997.

Jamie will be speaking on Day 1 - Wednesday 24th March
10:15-10:45   Legal Update: A Review of the Gaming Legislation in Australia

 


Jason West, Managing Director, Websalad
Jason West is the Managing Director of one of Australia’s leading online marketing companies, Websalad. Websalad’s unique focus on both traffic generation and conversions is what sets them apart.
Websalad specialises in understanding your online customer and translating this knowledge into effective ‘conversion driven’ strategies that deliver tangible results through:

  1. Effective Search Engine Optimisation that works specifically towards driving conversion and maximising website performance.
  2. State of the art Content Optimisation tools which take the guesswork out of website design.
  3. Proactive Online Reputation Management which manages and influences what is being said about your brand online.

Jason is regularly requested to speak at Search Engine Conferences throughout the Asia Pacific region and has been a regular contributor on Andy Beal’s Marketing Pilgrim news site in the USA.

Jason will be presenting on Day 1 - Wednesday 24th March
10:45-11:15   Site Optimization & Conversion Strategies

 


Neil Evans Media & Public Relations Manager, Centrebet
Neil has been the media and public relations manager for Centrebet for the last 3 years. He is responsible for the widespread coverage in the Australasian media and is read daily in major metropolitan, regional & country newspapers across the nation, including Sydney Morning Herald, Herald-Sun, The Age, Adelaide Advertiser and Courier-Mail. He is also regularly heard on the country's major radio am and fm networks as a special guest, panellist & forum speaker!

Neil also has a unique relationship with the country's free-to-air television networks - Channels 7, 9 and 10, and has been regularly seen in prime-time viewing, especially covering the major football codes, Centrebet's market leader position on election & financial betting, and major racing carnivals in the autumn and spring. Neil is considered the country's foremost media spokesman on many betting markets and issues.

Neil will be speaking on Day 1 - Wednesday 24th March
11:45-12:30   An Insight Into the Australian iGaming Market

 


Jeff Clark, Managing Director of Engage Digital, Silverpop’s Australian & New Zealand Partner
Jeff is Managing Director of Engage Digital, a partner of Silverpop who is a global provider of engagement marketing and campaign automation software provider. Jeff is responsible for the Australian and New Zealand operation, developing existing customers working with technology integrators and the expansion of Silverpop into the region. Jeff works with Silverpop customers to develop their engagement programs.  Jeff has an extensive background in marketing, consulting and technology over 20 years and has a science degree with postgraduate studies from the Australian Graduate School of Management.

Jeff will be speaking on Day 1 - Wednesday 24th March
14:00-14:30   Maximizing the Potential of Acquisition & Retention Campaigns

 


 

Monte Huebsch, CEO, AussieWeb Conversions
Monte is the CEO of www.AussieWeb.com.au Local Search and www.AussiewebConversion.com, a Google Authorised Reseller. Monte, his team and company are AdWords Qualified Individuals and an AdWords Qualified Company. More importantly, Aussieweb Conversion was invited by Google to become the first Queensland Authorised Google Reseller and the 3rd in Australia.
This accomplishment has only been achieved by 7 other companies. In addition to this, AussieWeb Local Search is a Google AdSense Partner. Monte holds the Google Analytics Individual Qualification and he completed the first Google Apps training at the Googleplex in Mountain View California in March 2008. If it has anything to do with Google, Monte’s knows it!

Monte will be speaking on Day 1 - Wednesday 24th March
14:30-15:15   SEO Panel

 


Lucio Ribeiro, Founder, The Online Circle Interactive
Lucio Ribeiro is Partner/Founder at The Online Circle Interactive a full-service interactive agency that applies technical savvy, creativity and business accountability to internet marketing and effective cutting-edge solutions for the digital age.

Lucio is one of Australia’s leading Social Media and SEO professionals, and was recently elected one of top 10 most trusted SEO/SEM professionals in the world by Marketing Today.

In 2010 Lucio has been nominated ad:tech Sydney Social Media Manager and is one of only two Australians named as a judge for New York’s Hive Award.  He’s @lucio_ribeiro on Twitter.

Lucio will be speaking on Day 1 - Wednesday 24th March
14:30-15:15   SEO Panel 

 


Mark Tull, CEO, Website Essentials
Mark started building websites for his resort in 1995.  From there he moved to online travel publishing with an international company.  He became involved in Adwords mangement in 2003 and in 2005 founded Hot Goanna TM.  This Company was selected by Google Australia as a Google Adwords Authorised Reseller in 2007 and continues to be one of the top 3 in Australia today.  Mark divested his interests in this company in 2009 and founded Website Essentials, which focuses on Internet Sales solutions across all disciplines for SME and medium enterprises.  Mark has been recognised as an Adwords Advocate and has moderated PPC sessions at both CeBit and SMX.

Mark will be presenting on Day 1 - Wednesday 24th March
15:15-15:45   Pay-Per-Click Advertising: How to maximise your budget